Walt Disney Company Case

Walt Disney Company Case Walt Disney Company Nov 15, 2018 in Coursework Walt Disney Company Introduction Founded in 1922, the Walt Disney has become one of the best worlds leading companies in the entertainment industry. In this century, the company operates on a higher level with over sixty thousand employees globally and many shareholders. Many factors have contributed to success and failures of this multinational corporation throughout the time of its becoming a worlds leading family entertaining business. The companys entrance barriers are relatively high since it has been able to find a unique niche in the entertainment industry. The company has managed to transcend against all odds and has achieve great growth over time. Certainly, the departments of research, finance, and marketing contributed in the development, which has been taking place. Primary Issues Facing the Company The primary threat to the company is always the external competition. Despite the fact that the niche in which the Disney Company is operating has a relatively high entrance barrier, the possibility of new competition emerging cannot be underestimated. There is a huge risk of strong competition in the network television and movie business areas. The Disney Company is considered the intruder in both areas, and this becomes even difficult for it to compete with other powerful rivals who have established themselves in the two areas. Facing with new figures and characters is also becoming a threat for the company though much less significant. Recently, many new figures in the cartoon business have been appearing every day throughout the world, on television and in theaters.